Major Growth Milestones in 2026

Otherwise, they get rose-colored glasses about success in the home market and assume it will translate quickly. You discussed expecting 5070% volumes. I've even seen cases where it's simply 2530% at launch.

Freddy's Frozen Custard & Steakburgers

You need equity sponsors who believe in the vision and the group. That's expensive, however it produces vital mass, builds awareness, and validates above-store leadership.

Freddy's Frozen Custard & Steakburgers

At Chop Store, we intentionally developed strong bases in Phoenix and Dallas. That offered us the profitability to hold up against sluggish starts in Houston and Atlanta. And we were lucky that Dallasour 2nd marketwas likewise where our group lived. Having the entire team in-market to support stores, hire, and ensure culture was huge.

Freddy's Frozen Custard & Steakburgers

Key Tips for Growing Restaurant Footprints

People typically ignore how important team is to scaling. How have you approached building and scaling your group? This is something I'm actually proud of. Our group took all the things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We stress development state of mind and profession pathing.